SEO-Search Engine Optimization (SEO) is a digital marketing technique that focuses on the visibility of your website in search results on search engines like Google. You may use several strategies to boost your visibility in search results after you understand how SEO works.
What types of search engine optimization are there?
SEO methods can be divided into two types:
- On-Page SEO
- Off-Page SEO
On-page and off-page SEO both try to make your site more user-friendly and trustworthy to search engines. When search engine crawlers notice how friendly your site is to all of them and visitors, your opportunities of ranking your content well for various searches increase.
What is Search Engine Optimization (SEO)?
The term SEO means the process of optimizing a website for search engines. SEO is the process of taking steps to increase the ranking of a website or piece of content on Google.
The main distinction between SEO and paid advertising is that SEO involves “organic” rankings, which means you don’t have to pay to be in that position. To put it another way, search engine optimization is the process of improving a piece of online material so that it appears near the top of a search engine’s page whenever anyone searches for anything.
Why is it important to understand how SEO works?
Because of the Internet, we now have access to the entire world. We are usually only a few mouse clicks away from almost any bit of info we need. People go online to find information, services, and products, among other things.
Consider the last time you think to yourself, “I really should research how search engine optimization works.”
You already know what to do: You went online and did a search for “how SEO works.”
So, what did you do after that?
You probably clicked on one of the first few results, at least at first. You probably hit the back button and scrolled down the page until you discovered what you were searching for if you didn’t find a site that fit your expectations.
This means that some people who aren’t aware of your existence but are looking for someone similar to you will never find you, and you won’t have the opportunity to explain why you’re better than the competition.
If your site isn’t correctly optimized, it’s safe to assume you’re only showing up on the first page for branded search queries – however, this may or may not be the case, depending on the name of your company.
That’s right: You’re losing leads if you don’t use SEO. The good news is that you’re making it very easy for your SEO competition. They’re probably enjoying you since you didn’t fight back. So, what difference does it make in how search engines deliver results? You should certainly do so!
How does Google work?
Sites are monitored by search engines like Google. They navigate from one web page to the next by clicking on links. A crawler, an index, and an algorithm make up Google. The crawler follows the web’s links. It crawls the internet 24 hours a day, saving the HTML versions of all pages in a large database known as the index.
If the Google crawler visits your website again and discovers new or changed web pages, this index is updated. This page’s revised version has been saved. Crawlers visit your site more or less frequently, depending on the amount of traffic and the number of changes you make.
The Google Algorithm’s Secret
After Google has indexed your website, it will appear in the search results. The search engine attempts to match a search query with online pages it has indexed. To do so, Google uses an algorithm to determine which pages are displayed in which order. This algorithm’s specific workings are a big secret. Nobody knows which criteria determine the order in which search results are displayed.
The algorithm isn’t a one-size-fits-all solution. It is updated on a regular basis. The elements that decide the order and relevance of the various factors vary on a regular basis. Despite the fact that Google’s algorithm is a closely guarded secret, it does reveal which factors are most significant. We don’t know how essential it is, and we don’t know if Google informs us about all of the factors. We can get a great idea of the main elements and changes in these factors by testing and experimenting.